It all comes to life in 1910 when Abraham Hyde, immigrant shoemaker of Russian origins opens a store in the United States that decides to call with its initials "A.R. Hide & Sons". Thanks to the collaboration with his son, Maxwell decided to develop and create high quality sports shoes, specialising in the realization of baseball shoes, bowling and roller skates. It is 1965 when, the first American astronaut to walk in space, fits a product made by the brand Hyde and thanks to this opportunity the company becomes very famous. The advertising and tam-tam that derived, together with the acquisition in 1968 of the S.S.M.C. (Saucony Shoe manufactory Company) that produced specific running footwear, contributed to the consolidation of the brand that has become synonymous with quality and innovative technical performance. Among the main models produced by the American brand Saucony and who made history we can remember the Trainer 80 (1980), Jazz O ' (1981), Flight (1983), Instep (1987), Crossport (1989), Grid (1991), Saucony Originals (1998), ProGrid (2006) and the Flexion Plate (2007).